Marketing Major - Global Marketing Management Concentration

The Global Marketing Management Concentration prepares students for careers in marketing analysis and research, product or brand management, product planning, customer analysis, logistics, wholesaling and retailing, customer relations, personal selling, promotion management, and services marketing.

Requirements

University Core (60 Credits)

(See University Core Curriculum Requirements for Lubin Students. MAT 104, ECO 105 and ECO 106 are required as part of the University Core.)

Business Core (33 Credits)

Major Requirements (24 Credits)

(MAR 250 (3 credit) is applied toward the Business Core)

Marketing Core (9 Credits)

MAR 250Principles of Marketing

3

MAR 322Marketing Research

3

MAR 499Advanced Marketing Management

3

Global Marketing Management Concentration (18 Credits)

Required Concentration Courses (9 Credits)

MAR 331Managerial Marketing

3

MAR 332Selling and Sales Management

3

Choose ONE of the following two concentration courses:

MAR 321Fundamentals of Advertising and Promotion

3

MAR 323Consumer Behavior

3

Required International Marketing Course (3 Credits)

Select ONE course from the following:

MAR 351International Marketing

3

MAR 352International Advertising and Promotion

3

MAR 356International Marketing Field Study

3

MAR 357International Field Study New York Metro Area

3

MAR 459International Marketing Seminar

3

Elective Concentration Courses (6 Credits)

Select any TWO other Marketing courses.The following three options of paired courses are recommended.

MAR 343Direct Marketing

3

MAR 443Database Marketing

3

or

MAR 344Customer Relationship Management

3

MAR 349Strategic Internet Marketing

3

or any TWO additional International Marketing courses from the list above.

Free Electives (11 Credits)

Includes UNV 101 (1 credit) for first-year students

Total Credit Hours: 128

More Info and Campus Tours

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Visit the New York City campus
Visit the Pleasantville campus

For additional information you can visit the school Web site:

Lubin School of Business

For additional information about Faculty from this program, visit the school faculty site:

Lubin School of Business Faculty

Apply Today

Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.


Pace admits students of any race, color, and national or ethnic origin.