Marketing Major - Global Marketing Management Concentration
The Global Marketing Management Concentration prepares students for careers in marketing analysis and research, product or brand management, product planning, customer analysis, logistics, wholesaling and retailing, customer relations, personal selling, promotion management, and services marketing.
University Core (60 Credits)
Business Core (33 Credits)
Major Requirements (24 Credits)
(MAR 250 (3 credit) is applied toward the Business Core)
Marketing Core (9 Credits)
Global Marketing Management Concentration (18 Credits)
Required Concentration Courses (9 Credits)
Choose ONE of the following two concentration courses:
|MAR 321||Fundamentals of Advertising and Promotion||
|MAR 323||Consumer Behavior||
Required International Marketing Course (3 Credits)
Select ONE course from the following:
|MAR 351||International Marketing||
|MAR 352||International Advertising and Promotion||
|MAR 356||International Marketing Field Study||
|MAR 357||International Field Study New York Metro Area||
|MAR 459||International Marketing Seminar||
Elective Concentration Courses (6 Credits)
Select any TWO other Marketing courses.The following three options of paired courses are recommended.
or any TWO additional International Marketing courses from the list above.
Free Electives (11 Credits)
Includes UNV 101 (1 credit) for first-year students
Total Credit Hours: 128
To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.
Pace admits students of any race, color, and national or ethnic origin.
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