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Customer Intelligence & Analytics, MS

Degree Requirements

Preliminary Skill and Prerequisite Courses (0-6)

BUS 043Business Writing

0 credits

MBA 642Marketing Management

3 credits

MBA 646Data Analysis for Decision Making

3 credits

Total Credit Hours:0-6

Required Core Courses (21)

MBA 679Value Creation and Competitive Advantage in Global Markets

3 credits

MAR 635Business Research and Survey Methodology

3 credits

MAR 644Customer Relationship Management

3 credits

MAR 649E. Marketing

3 credits


MAR 675Strategic Marketing Planning

3 credits

MAR 664Analysis for Marketing Decisions

3 credits

MAR 673Customer Intelligence

3 credits

MAR 692QResearch Project

3 credits

Total Credit Hours:21

Specialization Electives (9)

Choose Three (3) Courses
MAR 620Consumer and Organization Buying Behavior

3 credits

MAR 640Sales Management

3 credits

MAR 643Interactive and Direct Marketing

3 credits

MAR 645Advertising and Sales Promotion

3 credits

MAR 654Marketing of Services

3 credits

MAR 660New Product and Service Planning and Development

3 credits

MAR 695Marketing Internship

3 credits

Total Credit Hours:9

Total Credits: 30-36

More Info and Campus Tours

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Lubin School of Business

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Graduate Students

To begin the application process you may either apply online or download our application for graduate admission. Follow all steps on the Graduate Admissions website and submit your application.

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Pace admits students of any race, color, and national or ethnic origin.