PUB - Publishing

PUB 600 Independent Study in Publishing

1 - 9 credits

PUB 601 Principles of Publishing

Course Description: This course stresses the basic principles of publishing. Editorial principles and practices, production, marketing problems, distribution methods, and informational systems and techniques will be discussed. Literary tastes in publishing will also be examined.

3 credits

PUB 601C Principles of Publishing: Books

Course Description: This course is an introduction to the basic principles of book publishing for trade, academic, el-hi, university presses, scholarly and professional, and children’s books. Students will explore the structure and functions of the publishing enterprise, as well as the unique attributes of each of the above mentioned segments of the book publishing industry: editorial principles and practices, marketing and publicity, production, sales and distribution. The impact of technology on these segments of the industry, current trends and issues will also be covered. Guest speakers form major publishers will provide insights from the industry.

Course Rotation: NY: Spring.

3 credits

PUB 601D Principles of Publishing: Magazines

Course Description: This course is an introduction to the basic principles of magazine publishing for consumer, association, and business to business publications. Students will explore the structure and functions of the publishing enterprise, as well as the unique attributes of magazines: editorial mission and principles, periodical design, marketing, and modes of production and distribution. A variety of publishing business plans will be explored, as well as the changing pattern of revenue streams, from subscriptions and newsstand sales, to marketing ventures, branded products and the wide range of evolving digital initiatives. Guest speakers from major publishers will provide insights into the industry.

Course Rotation: NY: Spring.

3 credits

PUB 604 Professional Editing: Copy Editing and Rewriting

Course Description: This course stresses the various skills needed in the creation of a publication, from developing ideas to working with authors, copy editing, rewriting, captions, titles, subtitles, proofreading, copy cutting, and cover lines.

3 credits

PUB 604C Professional Editing: Books

Course Description:This course is a hands-on introduction to copy editing, line editing, and rewriting as they are practiced in the book industry. The basics of spelling, grammar, syntax and critical editorial thinking are reviewed, as are the tools editors use (dictionaries, spelling checkers, style sheets, house style manuals). Students complete frequent sentence-editing exercises; they are also given an opportunity to review or rewrite longer passages-of their own prose or of published writing.

3 credits

PUB 606 Book Production and Design

Course Description: This course is an exploration of book production processes, materials and techniques for publishing generalists, working professionals, and students interested in the production process and how design can influence the success of a project. The course will include: color process & theory, prepress (both traditional and electronic) paper basics, printing processes, binding operations, and archiving. Guest professionals from the publishing industry will describe their roles in the production of a book and how each department interacts with the others. Cost factors, quality considerations, technological innovations, and aesthetics will all be reviewed in relation to their influence on profitability.

3 credits

PUB 607 Magazine Production and Design

Course Description: This course explores magazine design and print and digital production processes as they advance the editorial mission and business requirements of the magazine. Students will learn how to manage production costs, the largest part of the magazine budget, examining problems in the current marketplace, and having discussions with guest speakers from major publishers. Design is a key element in the success of a magazine, and the course will examine the use of design to create a magazine brand, including dialogue with designers. Students will study digital magazines, an increasingly important platform, and get a working understanding of the current models and production techniques. The globalization of magazine publishing presents a huge opportunity for publishers and the course will also examine the digital tools and content management systems used to produce international editions and brand extensions.

3 credits

PUB 608 Financial Aspects of Publishing

Course Description: This course provides an introduction to accounting principles, financial statement analysis and the concept of internal control. In addition to learning the basics of accounting and finance in the book and magazine publishing industries, students will also learn about some of the more significant business issues, the strategic forces driving these changes, and the associated financial underpinnings. Financial issues and strategies associated with electronic publishing will also be discussed.

3 credits

PUB 610 General Interest Books: Acquisitions, Subsidiary Rights, Promotion and Distribution, and Contracts

Course Description: This course looks at general interest trade book publishing and the role acquisitions, subsidiary rights, promotion, distribution, and the publishing contract play in the process. Students examine how books are acquired in the different hardcover and paperback book genres and how a publication list is developed. The roles of editor and publisher are studied, as well as how sales and marketing contribute to a book’s success. Students are guided step by step through the publishing contract as well as basic production procedures (design, editorial, production, and manufacturing). Students will explore how the publishing model has changed as a result of the internet and how new business models can be developed as a result of the new technologies.

3 credits

PUB 612 Information Systems In Publishing

Course Description: This course introduces students to the management procedures employed in the basic functions of all segments of the information industry -- books, magazines, newsletters and digital publishing. Specific systems used in the management of capital employed in the acquisition, production, marketing and distribution of information are discussed. Ebook development strategies are reviewed. Search engine optimization (SEO) and Search Engine Marketing (SEM) approaches procedures are explored in relation to effective marketing of print and digital publications. Students are introduced to new technologies providing them with hands-on tutorials. Emphasis is on the formatting of content for the web including interactive forms. Students will also be given the opportunity to learn the fundamentals of designing a publishing website by interacting and collaborating with one another using brainstorming techniques. Innovative publishing aspects of web page design for mobile devices and other popular social networking applications used to disseminate digital content such as podcasts and Wikipedia content are also discussed.

3 credits

PUB 613 The Future of Publishing: Transmedia

Course Description: As the world of publishing becomes integrated with other forms of entertainment and information distribution, classic publishing skill sets will find new opportunities: curation, editorial process management and marketing will be needed to reach wide audiences. And classic publishing job descriptions will change even faster, as new content formats take advantage of technological change.

3 credits

PUB 614 Specialized Publications

Course Description: This course covers all aspects of the business of publishing trade, professional and business publications and magazines. Examples of such publications are: Oil and Gas Journal, Engineering News Record, Women's Wear Daily, Computerworld and Publishers Weekly. Topics covered include advertising sales, writing and editing, circulation promotion and fulfillment, production, accounting and finance, role of publisher, management, and leadership. Management and leadership are emphasized.

3 credits

PUB 615 Publishing Comics and Graphic Novels

Course Description: Graphic novel storytelling has become a major category in bookselling with bestsellers for adult audiences (WATCHMEN) and kids (DIARY OF A WIMPY KID) alike. Learn the basics of this rapidly evolving publishing business from its unique sales and marketing aspects through production and editorial issues, and read and discuss selections from relevant works.

Course Rotation: NY: Spring.

3 credits

PUB 616 Book Sales and Distribution Methods

Course Description: This course surveys the sales and distribution principles and practices of the book publishing industry, beginning with the in-house interactions and then examining the main market channels including, trade, library, schools, college, non-traditional, special markets, and direct to scholarly and professional readers. Students will learn in detail about the primary in-house sales activities – interactions with editorial, marketing, and publicity departments, and sales and promotional tools creation and deployment. The consultative sales process and various types of sales, promotional, and distribution methods aimed at various market segments will also be addressed.

3 credits

PUB 618 Legal Aspects of Publishing

Course Description: This course introduces the student to copyright and literary property rights, publishing contracts, First Amendment considerations in publishing, the publishing torts (including libel, invasion of privacy, and right of publicity), and legal considerations in advertising, marketing, and distribution of books and magazines. Students will participate in comprehensive discussions and debates surrounding current legal issues facing the book and magazine publishing industries.

3 credits

PUB 620 Modern Technology in Publishing

Course Description: This course introduces students to the rapidly evolving concepts, technologies and practices in electronic publishing. A practical overview of electronic publishing is provided with particular emphasis on content management systems including the analysis of search engines and digital book and magazine entities. Students are given the opportunity to analyze specific publishing entities and their role in an online environment. Students are taught how to collaborate with all divisions of a content management staff in a publishing environment by role-playing exercises and case studies. There is particular emphasis on digital content for mobile devices as well other e-reader technology This class has an interactive setting, allowing students to brainstorm and collaborate innovative ideas and to be able to diffuse them in a new media environment.

3 credits

PUB 621 E-books: Technokogy, Workflow, and business model

Course Description: This course will introduce students to the technology and workflow of e-books, and provide an understanding of the business models. The important business considerations of e-book publishing and fundamentals of Digital Rights Management will be examined in depth. The principles of how e-books are created, the standards used to enable cross-media publishing, and the marketplace of devices will be covered. Emphasis will be on the current technologies and future innovations.

Course Rotation: NY:Fall

3 credits

PUB 622 Seminar Books and Magazines: Critical Issues in Publishing Finance

Course Description: The subject matter for this course will vary each semester. Creating a magazine, critical financial issues in book publishing, digital issues in publishing, entrepreneurship in publishing, ethics in publishing, and introduction to supply chain management (publishing) are some of the most recent subjects that are offered. Please contact the Publishing department for a detail course description for each subject seminar course offering.

3 credits

PUB 622A Seminar in Books: Entrepreneurship in Publishing

Course Description: This course will examine the process of bringing creative ideas into reality within a publishing framework. Each student will select a project- a trade book or magazine company (or a single title or series) or a web site-that will be discussed and agreed upon in the first 2 weeks of class. All coursework will be centered on this project, which will be expanded upon and refined throughout the semester. Students will investigate every phase of publishing through their individual projects. We will also explore ways in which entrepreneurship can contribute to every aspect of the publishing process-sales, marketing, and editorial. There will be one or two Guest Speakers who will talk about starting their own businesses.

3 credits

PUB 622C Seminar in Books: Critical Financial Issues in Publishing

Course Description: Book publishing is an industry steeped in tradition and one that has no historically embraced change. Over the course of the next decade, the industry faces the prospect of sweeping changes in how it delivers content to the consumer and consequently how it delivers value to shareholders. This course is designed to familiarize the student with the many significant business issues facing the book publishing industry, the strategic forces driving these changes, and the associated financial underpinnings. This is not an accounting course. This is a strategy seminar that uses financial measures to illustrate the business underlying a variety of topics critical to the book publishing industry. At the conclusion of this course, the successful student will be able to articulate the critical considerations behind the issues covered in class and apply them to them to their particular area of publishing interest.

3 credits

PUB 622D Seminar on Books and Magazines: Creating a Magazine

Course Description: This seminar series examines the creation of a magazine from concept to realization. In these volatile economic times, the magazine industry faces unprecedented challenges. The course examines the magazine publishing industry as several businesses that work in concert to attract readers and advertisers. The theme of the course is to look at previously successful models and to explore what formulas are necessary to create a viable prototype of a magazine in today’s climate. Key industry professionals will be brought in to guest lecture on timely and relevant topics.

3 credits

PUB 622E Seminar on Books and Magazines: Ethics in Publishing

Course Description: This course will focus on ethics in the publishing industry – both personal ethics and the business ethics dictated by the legal requirements and cultural trends. How personal ethics are developed and how they might be applied in the workplace will be explored; students will also examine cases of questionable ethics (and criminal offenses) in the publishing industry dealing with fraud, plagiarism, and copyright infringement using specifics both general and specific examples. Ethics as opposed to compliance and the growth of ethics courses in universities as well as in industry will be examined. Students will look at how society dictates ethical behavior through religion, philosophy and the law. The concept of an ethical culture will be examined and applied to the publishing industry.

3 credits

PUB 622F Seminar on Books and Magazines: Mergers and Acquisitions

Course Description: This seminar will be devoted to discussions and analysis of mergers and acquisitions relevant to the publishing industry. The emphasis is to provide the student with an understanding of the mechanics of acquisitions and divestures rather than the complex financial calculations.

3 credits

PUB 622G Seminar on Books & Magazines: Digital Issues in Publishing

Course Description: This seminar will expose students to the critical issues facing publishing industry in the digital age. The goal is to get students familiarize with, and think about the impact of digital technology. Guest speakers form major book and magazine publishers will provide insights from the industry.

3 credits

PUB 622H Introduction to Supply Chain Management

Course Description: This course examines the strategic methodology of supply chain management; primarily in the book publishing industry. Supply chain models of other print as well as electronic publishing will be discussed. Supply Chain Management is an interdisciplinary subject and students will be exposed to many aspects of publishing – after the original work is completed and ready for publication. The topics this course will cover include: basic economic principles; supply chain models; forecasting and analyzing consumer demand; procurement and global sourcing; inventory planning; ordering and fulfillment; logistics.

Course Rotation: NY:Summer

3 credits

PUB 622J Practical applications of Product Management in Digital Media

Course Description:The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields, are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts, and publishing skills to help develop engaging media products. Examples include everything from Travel and Leisure’s destination guide, to Bride’s magazine’s wedding planning tools, to Richard Branson’s newly announced Ipad app-only magazine, called Project. Now the digital project manager-the person who oversees the creation of all of these content-driven sites, tools or mobile applications-often plays a key role in developing all of the kinds of features for publishing companies. The downside is that non-technical print publishing who transition to digital product management roles, or are in some way involved in the creation of online or digital content, often find themselves playing catch up when it comes to understanding the requirements of digital product management as a discipline. This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines , interactive media content. It will teach students how to read and write requirements documentation, speak with software developers, and understand analytics, user experience and more. Most importantly, it will give publishing professionals the working knowledge to understand this emerging field in publishing, and an edge up in this fast-changing industry.

Course Rotation: NY:Spring;Summer

3 credits

PUB 622K Topic: Research on Publishing Issues Changing the Industry

Course Description:Research seminar for research scholars from China Auditing Publishing Courses.

0 credits

PUB 624 Editorial Principles and Practices

Course Description: The course explores the role of the editor in the professional and academic publishing process, covering books in print and in electronic formats. It defines editorial responsibilities and examines the editor’s relationships with authors, the publishing organization, and the public. Students will learn how to evaluate proposals for publication, work with authors, navigate within publishing organizations, and serve as the point person for a publication. Emphasis is placed on author interaction and relationships, business concerns, and internal/external communication. Guest speakers form major publishers will provide insights from the industry.

3 credits

PUB 626 Magazine Writing and Editing

Course Description: This course helps prepare students for a career in magazine editing and/or writing. The course will provide students with an understanding of magazine content and teach them to think like an editor. They will be expected to do extensive writing and to workshop with their classmates. At the end of the course, students can expect to have developed real story ideas they can pitch to magazines and websites. They will also have tools to help them find a job on a magazine or website’s editorial staff, and if they are already working in magazines, they will have ideas that can help them excel in their position.

3 credits

PUB 628 Marketing Principles andPractices in Publishing

Course Description: This course provides an in-depth analysis of how both fiction and nonfiction books are marketed, including hardcover trade books, children's books, and mass market books. Students learn general marketing principles and implement them by designing marketing plans using both traditional methods and new digital methods (social networking, blogs, twitter, e-mail, downloads, podcasts, and other marketing strategies using new technology). Students practice professional communication skills by writing marketing and publicity copy. The role of the marketer in the publishing process and the interaction between the marketer and other publishing professionals is examined in detail.

3 credits

PUB 629 Magazine Circulation

Course Description: The goal of this course is to provide a full understanding of magazine consumer magazine marketing and audience development and its role in the magazine publishing model. The student will gain an understanding of this revenue stream and how it impacts advertising revenue and what influences editorial will have on the ability to successfully market a magazine to consumers. The student will also explore the numerous channels available to the publisher including newsstand distribution, direct media, and, will be introduce to measurement models.

3 credits

PUB 630 Magazine Advertising Sales

Course Description: The magazine industry faces tremendous challenges and is going through incredible change. Fortunately, the basic techniques of selling have not changed. Advertising, sales, and marketing are all critical to a magazine's livelihood and life expectancy. This course examines consumer magazines, the sales process, and how sales are won in today's fast-paced magazine industry. Sales techniques, development of rate card materials, brand positioning, merchandising, ad pricing, and research are all reviewed. The focus of this course is on the marketing concept – the customer-as-focus approach as opposed to the product and on selling as a way to satisfy a problem. This is a process that does not stop with getting the order but has the goal of creating a customer and establishing a solid, long-term business relationship as well. A psychological approach to selling: SKOAPP – Skills, Knowledge, Opportunities, Attitude, Preparation and Persistence is also covered in this course.

3 credits

PUB 631 Publishing Business Communication Skills

Course Description: This course provides practical experience in all forms of communication generic to the publishing industry, from book jackets, memoranda, blurbs, cover lines, promotional materials and sales letters to editorial correspondence, publicity releases, contracts and letters of agreement. Following detailed instructions on each communications form, students will write their materials and then evaluate their own and other students' work. Clarity, forcefulness of expression, and a high degree of professionalism will be stressed throughout. This course also covers email etiquette and resume and cover letter writing.

3 credits

PUB 632 Academic Publishing

Course Description: This course stresses academic publishing. It introduces students to the principles and practices of scholarly, professional, college textbook, school, and reference publishing, and looks at the impact of technology on these segments of the market. The course covers all aspects of the business, from editorial and production to marketing and sales. Students explore current issues and work with a variety of publishing documents such as book proposals, sales sheets, and marketing plans to gain practical insight into these critical tools. Guest speakers form major publishers will provide insights from the industry.

3 credits

PUB 633 Desktop Publishing for the Publishing Professional

Course Description: This course concentrates on the basic functions of the Adobe Creative suite (Illustrator, InDesign, and Photoshop). Basic typography and design principles will be covered as well as introductory computer-based illustration and image manipulation. Course projects focus on book design and execution. Students will learn how to combine photographs, illustrations and type into professional quality files ready for output to press. Knowledge of the Windows or Macintosh operating system is required.

3 credits

PUB 634 Children's Book Publishing

Course Description: This course provides an overview of the children’s book industry and how it differs from mainstream adult trade publishing. This course examines the ways in which picture books, novelty books, young adult fiction and nonfiction, both hardcover and paperback, are evaluated, acquired, and produced. Every essential element of the children’s book publishing industry is assessed from acquisition, design and production to marketing strategies and distribution methods in the digital age.

3 credits

PUB 635 Advanced Desktop Publishing and Image Manipulation and Management

Prerequisite: PUB 633 or permission of Department.

Course Description: This course will introduce students to more advanced use of type and image manipulation. Course projects focus on magazine design and execution. Advanced technical issues such as file management, color correction, and image retouching will be covered in detail. Students must have prior experience with the Adobe Creative Suite (InDesign, Photoshop, and Illustrator).

3 credits

Prerequisites

Pre-requisite for PUB 635 ( Course : PUB 633 . Minimum Grade of B. )

PUB 636 Electronic Publishing for Publishers

Course Description: This course involves students in the design, development and implementation of elements utilized in electronic publishing. Students learn the fundamentals and functionality of publishing websites by developing their own publishing website from start to finish using current website design software. Website functionality is discussed in order to allow the student to critically analyze current trends in new media and by giving them the opportunity to develop their own publishing website. In addition, students will learn how to add discussion boards, blogs and podcasts and other popular plug-ins to their own new media publishing projects. The website project will be an asset to those students compiling their own electronic portfolio.

3 credits

PUB 690A Graduate Seminar: Publishing Strategies I

Course Description: The Graduate Seminar is a two-semester course to assist full-time graduate students currently working in the industry or completing the degree online in the creation of their Master’s Thesis. 690A focuses on finding a topic, researching, and creating the outline and proposal necessary to writing and completing the final thesis in 690B. The thesis will examine, in-depth, specific areas of interest to them in the field of publishing--e.g. book, magazine, and specialized media publications. Students who do not choose to pursue a specific topic can write a business plan for a web site, book, or magazine publishing company.

3 credits

PUB 690B Graduate Seminar: Publishing Strategies II

Course Description: The Graduate Seminar is a two-semester course to assist full-time graduate students currently working in the industry or completing the degree online in the creation of their Master’s Thesis. 690A focuses on finding a topic, researching, and creating the outline and proposal necessary to writing and completing the final thesis in 690B. The thesis will examine, in-depth, specific areas of interest to them in the field of publishing--e.g. book, magazine, and specialized media publications. Students who do not choose to pursue a specific topic can write a business plan for a web site, book, or magazine publishing company.

3 credits

Prerequisites

PUB 690A Minimum Grade of B

PUB 690C Research Seminar for Graduate Seminar III

Course Description: The seminar is for students who have completed PUB 690A and PUB 690B and must continue research and complete their internship report. The internship seminar must be taken until the internship report has been completed. The student has five years from his/her initial enrollment in the program to complete the research. These courses will be pass/fail and upon completion of the essay the K grade given for PUB 690A or PUB 690B will be changed.

3 credits

Prerequisites

PUB 690A Minimum Grade of B and PUB 690B Minimum Grade of B

PUB 690D Research Seminar IV

Course Description: The seminar is for students who have completed PUB 690A and PUB 690B and must continue research and complete their internship report. The internship seminar must be taken until the internship report has been completed. The student has five years from his/her initial enrollment in the program to complete the research. These courses will be pass/fail and upon completion of the essay the K grade given for PUB 690A or PUB 690B will be changed.

3 credits

Prerequisites

PUB 690A Minimum Grade of B and PUB 690B Minimum Grade of B

PUB 699 Internship I

3 credits

PUB 699A Internship I

Course Description: Internship I and II is a two-semester course sequence that allows students to gain direct publishing experience by interning in the publishing industry. This experience assists them in writing their Master’s Thesis which is based on or developed out of that experience. 699A focuses on developing the tools (resume, cover letters and networking and job search skills) that allow the student to successfully secure an internship. In addition to interning, the students will participate in weekly online discussions and work towards developing a viable and researchable topic for their thesis paper. In 699B, students work closely with the Professor to develop and write their papers via individual meetings and in the weekly online discussion boards. Students are required to submit a complete draft of their paper to the Professor mid-semester to read, comment on and to discuss in a scheduled in-person meeting.

3 credits

PUB 699B Internship II

Course Description: Internship I and II is a two-semester course sequence that allows students to gain direct publishing experience by interning in the publishing industry. This experience assists them in writing their Master’s Thesis which is based on or developed out of that experience. 699A focuses on developing the tools (resume, cover letters and networking and job search skills) that allow the student to successfully secure an internship. In addition to interning, the students will participate in weekly online discussions and work towards developing a viable and researchable topic for their thesis paper. In 699B, students work closely with the Professor to develop and write their papers via individual meetings and in the weekly online discussion boards. Students are required to submit a complete draft of their paper to the Professor mid-semester to read, comment on and to discuss in a scheduled in-person meeting.

3 credits

Prerequisites

Pre-requisite for PUB 699B ( Course : PUB 699 . Minimum Grade of B. ) or (Course : PUB 699A . Minimum Grade of B. )

PUB 699C Research Seminar for Internship III

Course Description: The seminar is for students who have completed PUB 699A and PUB 699B and must continue research and complete their internship report. The internship seminar must be taken until the internship report has been completed. The student has five years from his/her initial enrollment in the program to complete the research. These courses will be pass/fail and upon completion of the essay the K grade given for PUB 699A or PUB 699B will be changed.

3 credits

Prerequisites

PUB 699A Minimum Grade of B and PUB 699B Minimum Grade of B

PUB 699D Internship Seminar IV

Course Description: A course for students who have completed PUB 699A, PUB 699B, and must continue research and complete their internship report. The internship seminar must be taken until the internship report has been completed. The student has five years from his/her initial enrollment in the program to complete research. These courses will be pass/fail and upon completion of the essay, the K grade for PUB 699A and PUB 699B will changed.

3 credits

Prerequisites

PUB 699B Minimum Grade of B