Marketing Major, BBA - Advertising and Integrated Marketing Communications (IMC) Concentration

The Advertising and IMC Concentration prepares students for careers in advertising and integrated marketing communications, account management, marketing analysis and research, product or brand management, product planning, customer analysis, promotion management, social and traditional media, public relations and Internet marketing.

Requirements

University Core (53 Credits)

Lubin majors are required to complete the Foundation Requirements including MAT 104, and CIS 101 or TS 105. The four courses (13 credits) required as part of the Lubin Foundation Requirement in Quantitative Reasoning are applied to the University Core Areas of Knowledge (AOK) requirement as an In-depth Sequence in Quantitative Reasoning, and MAT 117 satisfies one course in AOK- HSN (AOK5). Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge.

(See University Core Requirements for Lubin Students for more details)

Lubin Foundation Requirement in Quantitative Reasoning (13 Credits)

The Lubin Foundation Requirement in Quantitative Reasoning is made up of the four courses (13 credits) in mathematics and economics listed below. All courses are applied to University Core as indicated above.
ECO 105Principles of Economics: Macroeconomics

3 credits

ECO 106Principles of Economics: Microeconomics

3 credits

MAT 117Elementary Statistics

4 credits

One Elective Course in Mathematics or Economics

3 Credits

(See Lubin Foundation Requirement in Quantitative Reasoning for more details)

Business Core (29 Credits)

BUS 150Contemporary Business Practice

3 credits

ACC 203Financial Accounting

4 credits

ACC 204Managerial Accounting

4 credits

FIN 260Financial Management

3 credits

LAW 101Business Law I

3 credits

MAR 250Principles of Marketing

3 credits

MGT 250Managerial and Organizational Concepts

3 credits

MGT 355Management Science and Production Management Concepts

3 credits

MGT 490Business Strategy

3 credits

(See Business Core Requirements.)

Major Requirements (24 Credits)

Marketing Core (9 Credits)

MAR 250Principles of Marketing

3 credits

MAR 322Marketing Research

3 credits

MAR 499Advanced Marketing Management

3 credits

(MAR 250 (3 credits) is applied toward the Business Core).

Advertising and Integrated Marketing Communications (IMC) Concentration (18 credits)

Required Concentration Courses (9 Credits)

MAR 321Fundamentals of Advertising and Promotion

3 credits

MAR 345Media Planning and Buying

3 credits

Choose ONE of the following two courses:
MAR 323Consumer Behavior

3 credits

MAR 331Managerial Marketing

3 credits

Required International Marketing Course (3 Credits)

Select ONE course from the following:

MAR 351International Marketing

3 credits

MAR 352International Advertising and Promotion

3 credits

MAR 356International Marketing Field Study

3 credits

MAR 357International Field Study New York Metro Area

3 credits

MAR 459International Marketing Seminar

3 credits

Senior Advertising Requirement (6 Credits)

Choose ONE of the following two options:

MAR 346Advertising Team Workshop I

3 credits

MAR 348Advertising Team Workshop II

3 credits

OR

MAR 445Advertising and Communications Strategy

3 credits

and

Marketing Elective

3 credits

Open Electives (22 Credits)

Includes UNV 101 (1 credit) for first-year students.

Total Credit Hours: 128

More Info and Campus Tours

For additional information you can visit the school Web site:

Lubin School of Business

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Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.