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Marketing Management, MBA

Degree Requirements

Preliminary Skill (0 credit) and Foundation Courses (0-19 credits) are required. Please click here to view requirements.

Professional Core Courses (15)

MBA 670Organizational Behavior and Leadership

3 credits

MBA 672Managerial Economics for Decision Making

3 credits

OR

MBA 673Financial Strategy and Business Decisions

3 credits

MBA 674Globalization, The New Economy and Ethics

3 credits

MBA 676Managing Business Operations

3 credits

MBA 678Managing Innovation

3 credits

OR

MBA 679Value Creation and Competitive Advantage in Global Markets

3 credits

Total Credit Hours:15

Required Specialization Courses (6)

MAR 635Marketing Research

3 credits

MAR 675Strategic Marketing Planning

3 credits

Total Credit Hours:6

Specialization Electives (9)

Choose Three (3) Courses

MAR 620Consumer and Organization Buying Behavior

3 credits

MAR 640Selling Skills and Managing the 21st Century Sales Team

3 credits

MAR 641Business to Business Marketing

3 credits

MAR 643Interactive and Direct Marketing

3 credits

MAR 644Customer Relationship Management

3 credits

MAR 645Advertising and Sales Promotion

3 credits

MAR 646Social Media and Mobile Marketing Strategies

3 credits

MAR 649Digital Marketing

3 credits

MAR 654Marketing of Services

3 credits

MAR 658Entrepreneurial Marketing

3 credits

MAR 660New Product and Service Planning and Development

3 credits

MAR 664Analysis for Marketing Decisions

3 credits

MAR 673Customer Intelligence

3 credits

MAR 680Seminar in Marketing

3 credits

MAR 681International Marketing

3 credits

MAR 692QResearch Project

3 credits

MAR 695Marketing Internship

3 credits

Total Credit Hours:9

Breadth Electives (6)

ELEC 000Lubin MBA MAR Elective

3 Credits

ELEC 000Lubin MBA MAR Elective

3 Credits

Total Credit Hours:6

Capstone Course (3)

MBA 688Business Strategy and Stakeholder Responsibility

3 credits

Total Credit Hours:3

More Info and Campus Tours

For additional information you can visit the school Web site:

Lubin School of Business

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Graduate Students

To begin the application process you may either apply online or download our application for graduate admission. Follow all steps on the Graduate Admissions website and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.