Marketing Major, BBA- Global Marketing Management Concentration

The Global Marketing Management Concentration prepares students for careers in marketing analysis and research, product or brand management, product planning, customer analysis, logistics, wholesaling and retailing, customer relations, personal selling, promotion management, and services marketing.


University Core (53 Credits)

(See University Core Curriculum Requirements for Lubin Students. CIS 101 or TS 105, MAT 104, ECO 105, and MAT 117 are required as part of the University Core.)

Lubin Foundation Requirements in Quantitative Reasoning (6 Credits)

(See Lubin Foundation Requirements in Quantitative Reasoning. Includes ECO 105, ECO 106,   MAT 117 and one 3-credit Liberal Arts and Sciences Elective. ECO 105 and MAT 117 are applied to University Core AOK- HSN (formerly AOK 5).)

Business Core (29 Credits)

Major Requirements (24 Credits)

Marketing Core (9 Credits)

MAR 250Principles of Marketing

3 credits

MAR 322Marketing Research

3 credits

MAR 499Advanced Marketing Management

3 credits

(MAR 250 (3 credit) is applied toward the Business Core).

Global Marketing Management Concentration (18 Credits)

Required Concentration Courses (9 Credits)

MAR 331Managerial Marketing

3 credits

MAR 332Selling and Sales Management

3 credits

Choose ONE of the following two courses:
MAR 321Fundamentals of Advertising and Promotion

3 credits

MAR 323Consumer Behavior

3 credits

Required International Marketing Course (3 Credits)

Select ONE course from the following:

MAR 351International Marketing

3 credits

MAR 352International Advertising and Promotion

3 credits

MAR 356International Marketing Field Study

3 credits

MAR 357International Field Study New York Metro Area

3 credits

MAR 459International Marketing Seminar

3 credits

Elective Concentration Courses (6 Credits)

Select any TWO other Marketing courses.The following three options of paired courses are recommended.

MAR 343Direct Marketing

3 credits

MAR 443Database Marketing

3 credits


MAR 344Customer Relationship Management

3 credits

MAR 349Strategic Internet Marketing

3 credits

or any TWO additional International Marketing courses from the list above.

Open Electives (16 Credits)

Includes UNV 101 (1 credit) for first-year students.

Total Credit Hours: 128

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Lubin School of Business

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Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

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