MCA - Media and Communication Arts

MCA 112 Fundamentals of Communication

3 credits

MCA 180 Introduction to Public Relations

Course Description:An introduction to the world of public relations. Students get an overview of the field, examining the techniques of communication, publicity activities, media contacts and other areas of public relations.
Course Rotation: PLV:Spring

3 credits

MCA 209 Understanding the Mass Media

Course Description: This course will examine the mass media, e.g., radio, film, television, newspapers and magazines, and the cultural, political, economical and educational effects these media have on society.

3 - 4 credits

MCA 220 The Making of a Motion Picture

Course Description: A study of the art and craft of the motion picture. This course will examine direction, lighting, music, continuity, visceral time and space, point of view, camera angle, and what role each individual plays in the making of a motion picture.

4 credits

MCA 221 Professional Communication

Prerequisite: Permission of Director required. Contact Janet Kirtman at jkirtman@pace.edu for further registration information.
Course Description: The objective of this course is to improve communications skills in the workplace. The course will focus on theories of communication, the influence of new technologies in the workplace and will incorporate practical exercises to build effective communication.

4 credits

MCA 226 Writing for the Electronic Media

Prerequisite: Sophomore standing or permission of Instructor. Major Elective or fulfills writing requirement in the major.

Course Description: An introduction to the theory and practice of writing for radio and television. The course includes a study of both theory and practice in writing commercials, public service announcements, and semi-scripted programs such as music, talk and interview shows.

Course Rotation: PLV: Fall and Spring

3 credits

MCA 227 Writing for the Print Media

Major elective or fulfills writing requirement.
Course Description: An introduction to the theory of writing for the print media and practice in writing press releases, advertising copy, corporate and public service newsletters and articles, and non-news magazine articles.

Course Rotation: PLV: Fall and Spring

3 credits

MCA 240 Mass Communication: The Internet and Society

Course Description: This course will focus on how media functions in our information society. Students will gain factual information on the history, processes and effects of different types of media including the mass media of newspapers, magazines, books, radio, television and the Internet. Special attention is paid to the convergence of digital technology and each of the traditional mass mediums.

4 credits

Prerequisites

MCA 226 Min Grade D or MCA 227 Min Grade D

MCA 250 Television and Radio Communications

Course Description: An investigation of television and radio designed for students who will have professional contact in communications; the role and influence of broadcasting in American life, F.C.C. regulatory activities and industry codes, station operations, program types, listener characteristics and program preferences will be considered.

3 credits

MCA 252 Media Production I

Course Description: A basic workshop course allowing student production of television programs. Students learn theory and operation of television, lighting, and audio equipment. Emphasis is on field production.

Course Rotation: PLV: Fall and Spring

3 credits

MCA 254 Producing the Documentary

Course Description: The third film in the series of Pace University documentaries on environmental sustainability will describe a three-decade-long effort to study and conserve one of the handful of lagoons on the Baja Peninsula that serve as calving grounds for Pacific gray whales. The annual March congregations of female whales and calves in Laguna San Ignacio were first carefully assessed in the late 9170?s by the American biologist Steven Swartz and a partner. In 1988, Mexico recognized the importance of the lagoon and its marine life and created a protected area. But in the 1990?s Mexico and the giant Japanese company Mitsubishi developed plans to expand salt production facilities that could have harmed the whales. A conservation campaign by animal welfare and environmental groups and celebrities?from Mexican poets to American movie stars?prompted the cancellation of that plan in 2000. Now the population in the region is benefitting economically from a thriving ecotourism business focused on the whales. The film will tell the tale with a focus on the life of Swartz, who still leads studies of the whale population that is now secure, in large part because of his decades of work.

3 credits

Prerequisites

MCA 252 Min Grade D

MCA 257 Casting

Course Description: The course will define and analyze the importance of casting in the complex structure of contemporary film, television and media. A true blend of theoretical and practical, COM 257 students will explore the interplay between casting director and key players in production, including the partnership of casting director and talent agent, film director and actors. Students will arrive at an understanding of the collaborative nature of media production, the importance of establishing a casting concept, and the critical and creative skills needed to cast a production. Students will study and analyze the casting of recent films and television shows, study interviewing techniques involved in casting, meet with professionals in the field, and develop original casting plans.

Course Rotation: PLV: Spring

3 credits

MCA 258 The Invasion of Reality Television

Course Description:This course examines the phenomenon of reality television from programming, economic and social viewpoints.
Course Rotation:PLV:Spring

3 credits

Prerequisites

MCA 226 Min Grade D or MCA 227 Min Grade D

MCA 263 Event Planning for Public Relations

Course Description:Students will gain a thorough understanding of the event planning industry. This industry is vital to Public Relations. Students plan, promote, understand logistics, execute the event, and assess its effectiveness. Course Rotation: PLV:Fall

3 credits

Prerequisites

MCA 180 Min Grade D

MCA 264 Public Relations Research

Course Description: With emphasis on the methodology of rhetorical research, students are introduced to the practice of public relations research in applied settings.
Course Rotation:PLV:Fall

3 credits

Prerequisites

MCA 180 Min Grade D

MCA 275 The Movie Remake

Course Description: Students watch original movies then the remakes. Discussion of actions, directors, casting, cinematography and budget discussed.
Course Rotation: PLV:FALL

3 credits

MCA 297A Topic:Camera Operator: The Art of the Moving Camera

Course Descripition: The ability to operate and control the camera to deliver the cinematographer and director?s vision is an integral part of the video and film production process. It is an important tool that allows cinematic artists to create pictures that help tell a story. This course focuses on the fundamentals of camera operating including equipment, on-set procedures, and the theory and applications of camera operating. Through screenings and analysis, students learn about what motivates the camera. The in-class workshop covers the theory of cinematic language, composition, shot design, pulling focus, and how to work together as a camera crew. Hands-on learning includes a comprehensive study of handheld, dolly, Steadicam, and jib. Students perform a series of challenging shots to gain experience in handling the equipment and delivering the desired image.
Course Rotation:Spring;PLV

3 credits

Prerequisites

MCA 252 Min Grade D

MCA 309 Sports Media

Course Description:The seminar course examines the basic principles and theories of sports communication including print media, broadcast media, advertising, public relations, and new technologies. Special attention is paid to the role media plays in audience perceptions of sports. Students will use critical thinking skills through class discussions and assignments as well as group and individual presentations to explore how the media covers sports in America.
Course Rotation:PLV:Spring

3 credits

MCA 310 Case Studies in Public Relations

Course Description:By analyzing successful and failed public relations strategies, students in the course will engage in real-world exercises that bring guidance to life. Students examine case studies of typical public relations problems.Course Rotation: PLV:Spring

3 credits

Prerequisites

MCA 180 Min Grade D

MCA 311 Ethics, Morality, and the Media

Course Description: An examination and evaluation of the performance and responsibilities of the various media with regard to ethical and moral standards and the constitutional protection given them. The course focuses on analysis and discussion of such issues as censorship, public access, pornography, privacy, advertising, and programming.

Course Rotation: PLV: Fall - Even years.

3 credits

MCA 330 Film Noir- The Dark Side of American Cinema

Course Description: This course traces the development of the noir-the bleak and expressionistic world view that dominated the films of the '40s and '50s, and has continued to influence contemporary filmmaking.

3 credits

Prerequisites

MCA 226 Min Grade D or MCA 227 Min Grade D

MCA 331 Women in American Film

Course Description: This course is designed to develop the student's awareness of the treatment of women in American cinema and to familiarize students with the icons of that cinema.

3 credits

MCA 336 Propaganda

Can be taken as part of speech requirement or major elective.
Course Description: Propaganda is inherently neither evil nor virtuous: it is a systematic technique of persuasion of large groups of people using the mass media. This course examines the nature and techniques of propaganda necessary for an understanding of mass communication, history, public opinion, and politics.

3 credits

Prerequisites

COM 114 Min Grade D or SPE 203 Min Grade D

MCA 337 Writing Public Relations Copy

Course Description: Instruction and practice in writing techniques for effective placement of information, including press releases, brochures, and other public relations copy.

Course Rotation: PLV- Fall and Spring.

3 credits

Prerequisites

(COM 226 Min Grade D or MCA 226 Min Grade D) or (COM 227 Min Grade D or MCA 227 Min Grade D)

MCA 338 Censorship and the Mass Media

Course Description: A survey of past and contemporary aspect of control of media content including: sexually explicit material, blasphemy, violence, school pubications, libel,etc. Constitutional, political, commercial implications are explored with special attention paid to landmark Supreme Court cases.

3 credits

MCA 339 Creative Writing for Broadcast Media

Course Description:This course will take the student from back concepts to a first level of practice through a consistent and original method. It will train students to consistently identify a problem, think it through, and find a resolution before beginning to write. Students will acquire the skills and confidence needed to write effective films, corporate and training videos, documentaries, PSAs, TV series, and other types of visual narrative.

Course Rotation: PLV: Fall.

3 credits

Prerequisites

(COM 226 Min Grade D or MCA 226 Min Grade D) or (COM 227 Min Grade D or MCA 227 Min Grade D)

MCA 340 Writing for Advertising

Course Description: This writing class is designed for a practical purpose. The student will put together a portfolio which can be used to help secure an entry-level job in advertising. The course develops the ability to visualize ideas, to write concisely, and to combine creative with strategic thinking. Artistic skill is not a prerequisite.

Course Rotation: PLV: Fall and Spring

3 credits

Prerequisites

(COM 226 Min Grade D or MCA 226 Min Grade D) or (COM 227 Min Grade D or MCA 227 Min Grade D)

MCA 353 Media Production II

Course Description: An advanced production course. Student groups produce television programming using skills acquired in COM 252. Importance of professional attitude is stressed.

3 credits

Prerequisites

COM 252 Min Grade D or MCA 252 Min Grade D

MCA 354 Producing Corporate Video

Course Description: An advanced laboratory course that acquaints students with location production. Projects deal with corporate subjects to prepare students for internal corporate video and corporate public relations production. All aspects of video and audio production are covered.

Course Rotation: PLV: Fall - Even years.

3 credits

Prerequisites

MCA 252 Min Grade D

MCA 356 Digital Editing Workshop I - AVID

Course Description: This course is an advanced hands-on workshop course. The student learns advanced editing techniques on AVID digital editing equipment.

Course Rotation: PLV: Fall.

4 credits

Prerequisites

COM 252 Min Grade D or MCA 252 Min Grade D

MCA 357 Careers in Television

Course Description: Students develop skills in shooting scripts, writing narration, recording sound, rigging cameras, and setting up shots in the field. Students will also learn to organize, shoot and edit a video documentary.

3 credits

MCA 358 Digital Editing Workshop II - FINAL CUT

Course Description: This course is an advances hands-on workshop course. The student learns advanced editing techniques on FINAL CUT digital editing equipment.

4 credits

MCA 360 Screenwriting

Prerequisite: MCA 226 or MCA 227.

Course Description: A study of art and craft of screenwriting for the shorter documentary and longer screenplay. Students will explore writing for the spoken word as opposed to the written word and will be introduced to script formatting for dialogue.

4 credits

MCA 371 Landmarks in American Film

Course Description: The course traces the development of the film in America through the contribution of the writers, directors and performers from the pioneer efforts at the turn of the century to the present day.
Course Rotation: PLV: TBA.

3 credits

MCA 372 British Film

Course Description: The course traces the development of the film in Britain through the contributions of the writers, directors, and performers from the pioneer efforts in the 1890s to the present day.

3 credits

MCA 376 Studies in Horror

Course Description:The course focuses on the classic horror films of the last 80 years and how the production and purpose of these films has changed over that time. A special emphasis will be given to the Universal films of the 1930s, including studying the lightning, costumes, set design and cinematography that have made these films classics. Among the works that will be discussed will be the Hammer films of the 1960s, the Vincent Prince collection based on Edgar Allen Poe's works, the silent films of Lon Chaney and the blockbusters of the 70s. They will all be explored for the aforementioned characteristics including how these films compare in production value to the Universal classics.

Course Rotation: PLV;Spring

3 credits

MCA 390 Strategic Communication and Leadership

Course Description:The purpose of this course is to examine scholarship and professional practice related to strategic communication and leadership across a variety of organizations types and settings.

Course Rotation:Fall;PLV

3 credits

Prerequisites

MCA 180 Min Grade D and MCA 264 Min Grade D

MCA 393 Intern Program I

Permission of Department Chair required.

Course Description: One to one-and-a-half days per week for 14 weeks or equivalent number of hours. Internships in corporate communication, public agencies, public relations, and related fields.

Course Rotation PLV: Fall and Spring

1 - 9 credits

MCA 395 Independent Study in Media and Communication Arts

Prerequisite: Junior standing, minimum CQPA of 3.00.

Course Description: With the approval of the appropriate faculty member, the department chairperson, and the academic dean, students may select a topic for guided research that is not included in the regular course offerings. The student meets regularly with the faculty member to review progress. A research project or paper must also be submitted.

1 - 9 credits

MCA 396 Topics in Communications

3 credits

MCA 396A Topic in Media and Communication Arts: Creative Advertising Strategy

Course Description: After a study of successful ad campaigns students create their own advertising ideas.

3 credits

MCA 396B Topic in Communication: The Great Italian Directors

Course Description: An examination of works of the most famous Italian Directors.

3 credits

MCA 396H Topic: Basic Audio Production

Course Description: A basic course that assumes the student is a novice at recording. The student learns microphones,recording and audio editing.

3 credits

MCA 396J Topic in Media and Communication Arts: The Western

Course Description: The essential American Film genre is the western. From simple morality story to complex psychological study, the western is a mirror of America.

3 credits

MCA 396L Children's Film

3 credits

MCA 396P Topic: The Film World of Steven Spielberg

Course Description: An exploration of the many genres of filmmaking employed by the great American Director, Steven Spielberg. In depth study of selected films including: E.T., Empire of the Sun, Saving Private Ryan, and other films reflective of the influence of Steven Spielberg on American cinema and culture.

3 credits

MCA 396Q Topic: Introduction to Public Relations

Course Description A course designed to introduce students to the Public Relations industry. Students understand the industry, careers in the field and basic professional writing concepts.

3 credits

MCA 396S Topics in Media and Communication Arts: The Acting Experience for Video

This course is unavailable for Theater Majors.
Course Description: Students will act in videos produced by the Directing class.

3 credits

MCA 396T Topic in Media and Communication Arts: The Animated Film

Course Description: This course will review the vibrant history and current direction of one of cinema's most popular mediums: animation. From the earliest days of animation to the most contemporary anime, rotoscopic animation and 3-D motion-capture effects, film audiences have been entranced by this art form. We will review and study examples from many of the great animation houses, studios and directors as part of the course.

3 credits

MCA 396W Topics: Images of Masculinity in American Film

Course Description: From Henry Fonda to Humphrey Bogart; from Marlon Brando to Johnny Depp; from Robert Mitchum to Robert DeNiro; from Jamie Foxx to Tom Hanks; from Jimmy Stewart to James Dean: from Jack Nicholson to Jim Carrey: American film has depicted masculinity in myriad ways. Through the examination of iconic figures from the world of acting, directing and screenwriting, this course will explore the manner in which the term ?masculinity? has evolved in relation to American culture, history and world events.

3 credits

MCA 396Y Topics in Media and Communication Arts: The Movie Remake

Course Description: Students watch original movies and remakes. Discussion of Acting, Directing, Cinematographer and Budget.

3 credits

MCA 397A Topic in Media and Communication Arts: The Invasion of Reality Television

Course Description: Are sitcoms and dramas doomed? An examination of the Reality TV Phenomenon.

3 credits

MCA 397B Topic in Media and Communication Arts: Making it in The Media

Course Description: A look at the practical side of the industry. Getting started, careers and industry best practices.

3 credits

MCA 397C Topic: Real - Life TV

Course Description: An Alumni and Senior Producer for CBS news examines the world of Television news.

3 credits

MCA 397D Topic: Robbery- The Heist Film

Course Description: This course explores celluloid robbery. A sub-genre of crime and noir, heist films present an array of comedy and drama when things (always) go wrong or succeed too much. There are weekly screenings and two five-to-eight page papers.

3 credits

MCA 397E Topic in Media and Communication Arts: Tabloid Journalism: Celebrity and Scandal

Course Description: From William Randolph Hearst to Entertainment Tonight. Journalistic quality, integrity and ethics in tabloid journalism.

3 credits

MCA 397F Topic: From Script to Screen

Course Description: An appreciation of the best screenwriting and how it translates to the screen. Read the screenplay and watch the film. Students review the screening each week.

3 credits

MCA 397G Topic: Event Planning for Public Relations

Course Description: Event planning is an important career in public relations. This course covers everything that goes into PR event planning - from concept to measuring success.

3 credits

MCA 397H Topic: Big Mag Attack: The Magazine World

Course Description: A 20 year veteran examines the world of magazine publishing: publishing, writing for, and editing magazines.

3 credits

MCA 397J Topic: Non-Verbal Communications

Course Description: In our contemporary world being a good communicator is a must. Indeed, it can easily make the difference between success and failure in social and professional situations. This course will explore and analyze nonverbal communication with the goal of making students better at understanding what other people really mean, and at the same time, better at communicating exactly what they mean.

3 credits

MCA 397K Topic in Media and Communication Arts: Directing For Television

Course Description: Students learn how to direct for television. Includes blocking, speaking to actors and calling shots. Single and multi-camera shooting discussed.

3 credits

MCA 397L Topic: The Chick Flick

Course Description: A look at the most popular movie genre and a review of the classic ?boy meets girl, boy loses girl, and boy gets girl back? theme in film history.

3 credits

MCA 397M Topic: Social Media

Course Description: This course will combine theory and practice to examine the impact social media has had on communication in the Web 2.0 world. Students will actively use blogs, RSS feeds, Twitter, YouTube and other Web 2.0 tools to understand the influence of social media on journalism and society.

3 credits

MCA 397N Topic: Producing the Travel Documentary

Course Description: Students will research, write, produce and edit a documentary. Each student will take on different roles in developing a documentary film as they learn the steps involved in producing a documentary.

3 credits

Prerequisites

MCA 252 Min Grade C

MCA 397P Topic: Producing the Television Promo

Course Description: The major goal of this course is to familiarize students with the different types of television promos that exist and how producers create them. Through various industry techniques and examples, students will learn the skill sets needed to produce their own television promos.

3 credits

Prerequisites

MCA 252 Min Grade C

MCA 396A Gender Diversity Issues in Organization

3 credits

MCA 490 Lighting: The Craft of Cinematic Artists

Course Description:Lighting is a craft that is an integral part of the video and film production process. It is an important tool that allows cinematic artists to paint with light to produce the image desired. This course focuses on the fundamentals of lighting including equipment, on-set procedures, and the theory and applications of lighting that has come to shape the art of cinematography. Through screenings and analysis, the different styles of lighting will be explored to provide a better understanding of the creative uses of light. The in-class workshop will demonstrate how to effectively light for dramatic films, documentary interviews, and corporate/industrial videos. Hands-on learning will include exercises on lighting portraits, interview lighting, lighting a dramatic scene, car interiors, and night interiors. The use of natural and available will explored as well as the use of grip equipment to shape and control light.

Course Rotation:Fall;PLV

3 credits

Prerequisites

MCA 252 Min Grade D

MCA 499 Seminar

Prerequisitev Permission of Department Chair.

Course Description: This course examines the principals and theories of political communication, including debate, campaigns, and advertising.

3 credits

MCA 499C Seminar: The Documentary Film

3 credits

MCA 499E Seminar: Sports Media

Course Description: An overview of the American media that cover sports and the way sports is covered.

3 credits

MCA 499F Seminar in Media and Communications Art: The Science Fiction Film

Course Description: Starting with Metropolis, science fiction films have explored serious themes. Students will view and write about a variety of sci-fi films.

3 credits

MCA 499G Seminar: The Films of Alfred Hitchcock

Course Description: Few motion picture directors have been as influential as the iconic Alfred Hitchcock, whose stylish depictions of anxiety, crime and aberration have reflected film and cultural history. His career spanned the entire history of film, from the silent days of German expressionist film to the widescreen, Technicolor extravaganzas of the late 20th Century. This course will address the arc of Hitchock?s career, with special attention to his technological and thematic innovations. Films studied will include The Man Who Knew Too Much, Rear Window, Shadow of a Doubt, Vertigo and Psycho, among others. Additionally, the influence of Hitchcock will be studied by addressing the work of other filmmakers such as Brian DePalma and David Chase.

3 credits

MCA 499H Seminar: Fashion Journalism

Course Description: Fashion journalism has flourished in print and on the web the last few years: from The New York Times T Magazine to style.com and Twitter. Where there's style, people are reporting, critiquing and devouring it voraciously. How does it compare with other cultural writing like art or movie reviews? In this class we identify and learn different types of fashion writing (runway reports, trend pieces, service articles, fashion news writing, the personal fashion essay and the designer profile). Classroom texts consist of various current magazines like The New York Times T Magazine, New York Magazine, Vogue, Wallpaper, Nylon and, in some cases, their web components.

3 credits

MCA 499J Seminar: Directing

Course Description: Using the script as a blueprint, the student will be led through specific techniques translate the words into a visual story. This seminar will address directing the camera for maximum visual storytelling effect. The nuts and bolts of conceptualization and overall visual design as well as selecting, planning, and executing shots and coverage will also be discussed. Classical directorial methods, theory and technique as well as the creative process of directing will be explored by offering students hands-on work with the fundamentals of directing video.

3 credits

MCA 499K Seminar: Tales of Manhattan

Course Description: An exploration of films that depict New York from 42nd Street to Dog Day Afternoon. Students will be responsible for one major paper.

3 credits

MCA 499M Seminar: Using the Steadicam

Course Description: The Steadicam is one of the biggest advancement in both film and video production, creating an entirely new approach to the way movies, television shows, documentaries, and many other programs are filmed. The course will introduce students to the specialized stabilizing device and provide them with a practical experience that develops the skills and techniques necessary to operate the Steadicam. Students will learn how to design and capture a shot using Steadicam giving them the ability to increase any production?s cinematic experience.

3 credits

MCA 499N Seminar: The Western

Course Description:The Western is the truly American genre. With iconic locations and storylines, Westerns were the first American feature films, flowered in a long classic period and grew more incisive and gritty in the last 30 years. Students will write two major papers in the course.

3 credits

MCA 601 Industry Theory and Practice

Course Description: This course will thoroughly examine theories related to communication in the workplace. In addition, strong focus will be given to improving practical, professional communication skills. The course will incorporate current events related to the professional communications field and examine the influence of new technologies on the work place. Practical exercises to build effective communication including e-portfolios and online groups will also be explored.

Course Rotation: PL: Fall.

4 credits

MCA 602 Writing for Organizations

Course Description: Students entering today?s workforce are expected to master writing, from memos, letters, resumes, informal reports, abstracts, executive summaries, and proposals to instant messaging, blogging, and podcasting. Effective writing skills are directly related to a person?s ability to successfully maintain and grow in a career. And as the world continues to shrink globally, being able to produce clearly written communication across all cultures is a skill that is not only desirable but also essential. In this course, students will learn how to write clearly, correctly and concisely. They will successfully, analyze their audiences, clarify purposes, and develop appropriate writing strategies.

Course Rotation: PL: Fall.

4 credits

MCA 603 Effective Speaking for Industry Professionals

Course Description:The objective of this course is to gain a thorough understanding of theories related to communication in the workplace and through this understanding, to improve communication skills in the workplace. The course will focus on theories of communication; the influence of new technologies in the work place will incorporate practical exercises to build effective communication.

4 credits

MCA 610 Communications Research

Course Description:This course will focus on the various techniques used to measure audiences in a corporate communication environment. Students will gain hands on experience with survey research, experimental research, content analysis, focus group research, and ethnographic research. Students will learn the necessary skills to conduct each type of research.

4 credits

MCA 620 Media Relations

Course Description: In the United States alone, media relations is a multibillion-dollar business practiced by 158,000 professionals, according to the US Bureau of Labor Statistics. Furthermore, the Bureau says that ?employment of media relations specialist is expected to increase faster than the average for all occupations through 2012. The need for good media relations in an increasingly competitive business environment should spur demand for media specialists in organizations of all types and sizes?. This course is designed to explore and understand the world of media relations.

4 credits

MCA 625 Corporate Communication and Reputation

Course Description: This course examines how organizations engage in communication activities that manage reputation among a variety of stakeholders. Students will do this by analyzing the issues of organizational reputation both theoretically and analytically.

Course Rotation: PLV:Spring

4 credits

Prerequisites

MCA 601 Min Grade C

MCA 635 Organizational Communication and Social Responsibility

Course Description:This course focuses on organizational communication in the practice of social responsibility. It examines the information, instrument and media issues emerging along with global transformations in the relationship among organizations, society and government.

Course Rotation:Fall;PLV

4 credits

Prerequisites

MCA 601 Min Grade C

MCA 640 International Communication

Course Description:The purpose of this course is to provide an alternative perspective of culture and events that have shaped the multi-cultural history of the United States. We will also focus on introducing different cultured of the world-specifically Mexican, Chinese, Filipino, and Japanese, as examples of learning to understand and appreciate others. Students will also have practical experience in researching to understand and appreciate others. Students will also have practical experience in researching their own backgrounds and the situations that newcomers to the U.S. encounter.

4 credits

MCA 652 Digital Video Field Production

Course Description: The course will teach the basic principles of video production. It offers a conceptual introduction and practical experience on shooting video that is steady, in focus, well-framed, and, most importantly, tells a story.

Course Rotation: Fall: PLV

4 credits

MCA 654 Industrial Media Production

Course Descripiton:The major goals of this course are to familiarize students with current corporate video production organization and procedures, while perfecting basic video production skills. By using a hands-on and laboratory/lecture approach, we will be able to produce a wide variety of projects using both studio and field procedures. Weekly guest speakers will provide insights and education about various topics in corporate production.

4 credits

MCA 655 Producing the Documentary

Course Description:In the 2013 spring Travel Documentary course, students will travel to Mexico?s Baja peninsula to chronicle how communities that once depend on sea turtle poaching and other extractive activities depleting the region?s rich natural resources are now thriving with a new economic model-one built around conservation and sustainable tourism. With logistics and accommodations provided by Red Sustainable Travel, the students will camp on a remote stretch of beach and film the marine and coastal wildlife around Magdalena Bay, a vast area of wetlands and lagoons on the Pacific coast of the peninsula north of Cabo San Lucas. They will also interview and follow the lives of the Mexican conservationists and guides, many of whom were formerly poachers. There will be a special focus on Magdalena Baykeeper, a group that is one hub in a worldwide network, called the Waterkeeper Alliance, that has its roots with the Hudson Riverkeeper here in the Hudson Riverkeeper here in the Hudson River Valley (and at Pace University).
Course Rotation:Spring;PLV

4 credits

Prerequisites

MCA 601 Min Grade C

MCA 670 Designing & Evaluating Effective Communication for the Web

Course Description:This course is designed to explore and understand the world-wide web. This course will review the historical, current and future trends of the web. The ability to communicate clearly and effectively on the web is an essential element and skill needed by all who interface with the web. Designing, organizing and constructing informational platforms is a key issue for web viewers. As social networking sites mature along with different conferencing software there is no need to review what is effective. The course will provide the resources to understand how to effectively communicate on the web and what is the foundations of effective information architecture.

Course Rotation: PLV:Spring

4 credits

MCA 680 Law and Ethics in Professional Communication

Course Description:This course will focus on the performance and responsibilities of various media with regard and legal standards. Within this framework students will gain a basic understanding of various ethical theories and legal issues along with their application to today?s media. Issues for analysis and discussion include accuracy and fairness, obscenity and indecency, and protein of sources. An overview of how these issues effect society will also be considered.

4 credits

MCA 693 Internship

Course Description: Each student submits either a practical project/theoretical thesis or they complete an internship in an approved area. The student who completes the internship must work in the field of their choice for 40 hours per academic credit and must submit a paper of 25 pages in addition to a portfolio of work completed at the internship.

1 - 4 credits

MCA 695 Independent Study in Communications

Course Description:Students may select a topic for guided research that is not included in the regular course offerings. The student meets regularly with the faculty member to review progress. A final, comprehensive paper must be submitted.

1 - 4 credits

Prerequisites

MCA 601 Min Grade C

MCA 696A Topics: Producing the Documentary

Course Description: Students will research, write, produce and edit a documentary. Each student will take on different roles in developing a documentary film as they learn the steps involved in producing a documentary.

4 credits

MCA 696C Topic: Advanced Production

Course Description: The major goal of this course is to familiarize students with advance video production organization and procedures, while perfecting video production skills. By using hands-on and laboratory/lecture approach, students will be able to produce a wide variety of projects using both studio and field procedures. Weekly projects will provide insights and education about various topics in production.

4 credits

MCA 696D Editing Aesthetics

Course Description:The course focuses on the practicalities and aesthetics of editing so that students can put their best film forward. Your students may be in the planning stages of their project or have it ?in the can?. This course is designed to demystify editing and the post production process so they can complete their film or video during or following the course.

Course Rotation: PLV:Spring

4 credits

MCA 696E Special Topics: Fundraising Communications

Course Description: For those in the non-profit arena, this course will address fundraising communications principles and practices. Students will create greater awareness of a non-profit organization through various types of public relations, marketing and fundraising collateral.

Course Rotation: PLV:Spring

4 credits

MCA 696F Special Topics: The Travel Documentary

Course Description:Students will research, write, produce and edit a documentary. Each student will take on different roles in developing a documentary film as they learn the steps involved in producing a documentary. Andy Revkin, the veteran New York Times environmental correspondent and senior fellow for environmental understanding at the Pace Academy for Applied Environmental Studies, will help plan and execute the film. You can find more on his work at his Dot Earth Blog http://dotearth.blogs.nytimes.com and through his You Tube http://www.youtube.com/revkin channel.

Course Rotation:PLV:Spring

4 credits

MCA 696G Topic: Media Issues

Course Description: This discussion based course will examine current news media stories related to the field of communications. Students will follow media issues across new outlets and note similarities and differences in coverage. Applicable theories, ethical issues, and the impact of new technologies will also be explored.

2 credits

MCA 696H Topic: Writing for Media Professionals

Course Description: This workshop-intensive writing course introduces students to principles of narrative scriptwriting for visual media. Both linear (e.g. film, television, & linear web) and nonlinear interactive forms are covered. It establishes that a script is a plan for production and that visual media is identifiably different from print media. This course introduces the script formats for several visual media and demands regular writing practices in these formats: TV commercials, PSA, corporate, training, TV drama/sitcom and interactive media.

4 credits

MCA 696J Topic: Media Production I

Course Description:An introduction to Media Production for graduate students. Students learn the basics of writing, shooting and editing.

Course Rotation: PLV:Fall

2 credits

MCA 696K Topic: Corporate Event Design

Course Description: The purpose of this course is to provide students with a comprehensive understanding of the business of event production, ethics and design. Live events are a major part of a company?s communication, marketing and public relations strategy, designed to communicate its message to a particular audience ? internal or external ? to solicit new business, create a corporate or brand image, retain and build loyalty, or motivate, train or inform employees.

Course Rotation: Fall, PLV.

4 credits

MCA 696L Topic: Directing Corporate Production

Course Description: The course focuses on making imaginative media with eye catching designs, rhythmic editing, and essential scriptwriting and interviewing techniques. Students will direct shoots on-location or in-studio, working with employees turned actors. They will also learn to direct on-line videos and podcasts for corporations, government agencies and non-profit organizations.

Course Rotation: Fall, PLV.

4 credits

MCA 696M Topic: Blogging a Better Planet

Course Description: Students will dive into the blogosphere and World Wide Web, exploring how this evolving, interactive means of sharing and shaping ideas can build a brand, create a collaborative globe-spanning community, challenge traditional media, or spark the kinds of innovations that could make the world a better place. They will also learn how blogs can create insular ideological bubbles, foment hatred, and spread myths and falsehoods. They will learn how to be online communication innovators tipping the balance toward progress.

4 credits

Prerequisites

MCA 601 Min Grade C

MCA 696N Topic: Producing the Travel Documentary

Course Description:Students will research, write, produce and edit a documentary. Each student will take on different roles in developing a documentary film as they learn the steps involved in producing a documentary. Andy Revkin, the veteran New York Times environmental correspondent and senior fellow for environmental understanding at the Pace Academy for Applied Environmental Studies, will help plan and execute the film. You can find more on his work at his Dot Earth Blog http://dotearth.blogs.nytimes.com and through his You Tube http://www.youtube.com/revkin channel.

Course Rotation:PLV:Spring

4 credits

Prerequisites

MCA 601 Min Grade C

MCA 696P Topic: Communication and Conflict

Course Description: Grounded in conflict management theory, students will learn the practical process of dealing with conflict on interpersonal, intragroup and intergroup levels. This knowledge will make students more successful in their personal and professional lives as well as better citizens of the world.

4 credits

MCA 696Q Topic: Media Production II

Course Description: The major goal of this course is to master and enhance current video production techniques and equipment. By using a hands-on and laboratory/lecture approach, we will be able to produce a wide variety of projects using both studio and field procedures. We will concentrate on advance lighting, recording, editing and streaming.

Pre-Requisite: MCA 696J

2 credits

Prerequisites

MCA 696J Min Grade B

MCA 696R Topic: Digital Communication

Course Description: This course focuses on the convergence of the new technologies and communications media. Specifically the history, organizational structure, economics and functioning of technologically-based communication systems and the relationship of these factors to mass communication issues and effects are covered. Special attention is paid to the influence of the Internet in our everyday media.

2 credits

Prerequisites

MCA 601 Min Grade C