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MAR 635 Marketing Research

Course Description: Examines the use of research as a tool for decision-making. Topics include: defining information needs, value of information, scientific method, exploratory research, questionnaire construction, sample design, field work, editing, tabulation, report writing and presentation.

Course Rotation: Fall and Spring

Credits

3 credits

Prerequisite

MBA 646 Minimum Grade of C and ( MBA 622 Minimum Grade of C or MBA 628 Minimum Grade of C or MBA 642 Minimum Grade of C)