main navigation
my pace

Customer Intelligence & Analytics, MS

Degree Requirements

Required Core Courses (21)

MBA 679Value Creation and Competitive Advantage in Global Markets

3 credits

MAR 635Marketing Research

3 credits

MAR 644Customer Relationship Management

3 credits

MAR 649Digital Marketing

3 credits

OR

MAR 675Strategic Marketing Planning

3 credits

MAR 664Analysis for Marketing Decisions

3 credits

MAR 673Customer Intelligence

3 credits

MAR 692QResearch Project

3 credits

Specialization Electives (9)

Choose Three (3) Courses
MAR 620Consumer and Organization Buying Behavior

3 credits

MAR 640Selling Skills and Managing the 21st Century Sales Team

3 credits

MAR 643Interactive and Direct Marketing

3 credits

MAR 645Advertising and Sales Promotion

3 credits

MAR 654Marketing of Services

3 credits

MAR 660New Product and Service Planning and Development

3 credits

MAR 695Marketing Internship

3 credits


Total Credits: 30-36

Preliminary Skill and Prerequisite Courses (0-6)

BUS 043Business Writing

1 credits

MBA 642Marketing Management

3 credits

MBA 646Data Analysis for Decision Making

3 credits

More Info and Campus Tours

For additional information you can visit the school Web site:

Lubin School of Business

Sign up for a campus tour:

Visit the New York City campus
Visit the Pleasantville campus

Apply Today

Graduate Students

To begin the application process you may either apply online or download our application for graduate admission. Follow all steps on the Graduate Admissions website and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.