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IS 675 Customer Relationship Management: Process and Technologies

Course Description: This course introduces students to the technologies that enable customer relationship management processes in 21st century leading edge firms. Technologies include operational sales, customer service and marketing analytic systems, collaborative knowledge management, Web and wireless tools, and analytical data warehousing and intelligent mining personalization and privacy systems. Course concludes with surveys of best-of-class customer relationship management technology firms and technologies.

Course Rotation: NYC: Summer.

Credits

3 credits

Prerequisite

IS 617 Minimum Grade of C