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PUB 631 Publishing Business Communication Skills

Course Description: This course provides practical experience in all forms of communication generic to the publishing industry, from book jackets, memoranda, blurbs, cover lines, promotional materials and sales letters to editorial correspondence, publicity releases, contracts and letters of agreement. Following detailed instructions on each communications form, students will write their materials and then evaluate their own and other students' work. Clarity, forcefulness of expression, and a high degree of professionalism will be stressed throughout. This course also covers email etiquette and resume and cover letter writing.


3 credits