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Special Events Marketing Minor

The minor in Special Events Marketing provides students with specialized knowledge and a broad background in marketing that will prepare them for careers in special events marketing and planning. The minor is open to non- marketing majors in Lubin as well as to Dyson majors and other non-business students.

Required Courses (12 Credits)

MAR 201Principles of Marketing

3 credits

MAR 221Fundamentals of Advertising and Promotion

3 credits

MAR 342Public Relations

3 credits

MAR 363Special Events Marketing for Arts, Entertainment and Sports

3 credits

Marketing Elective (3 Credits)

Select ONE course from the following:

The courses listed below are recommended. Other marketing courses may be taken to satisfy this requirement.

MAR 222Marketing Research

3 credits

MAR 343Direct Marketing

3 credits

MAR 349Strategic Internet Marketing

3 credits

MAR 394Marketing Internship

0 - 6 credits

Total Credit Hours: 15

More Info and Campus Tours

For additional information you can visit the school Web site:

Lubin School of Business

Sign up for a campus tour:

Visit the New York City campus
Visit the Pleasantville campus

Apply Today

Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.