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Sports Marketing Minor

The Sports Marketing Minor is designed to provide students with the skills and tools needed to succeed in the global sports industry. Students will be introduced to the business of sports from a strategic marketing perspective, both in the classroom and through internships.

Required Courses (9 Credits)

MAR 201Principles of Marketing

3 credits

MAR 364Sports Marketing

3 credits

MAR 366Sports Sponsorship

3 credits

Elective Courses (6 Credits)

Select TWO courses from the following:
MAR 221Fundamentals of Advertising and Promotion

3 credits

MAR 331Managerial Marketing

3 credits

MAR 332Selling and Sales Management

3 credits

MAR 342Public Relations

3 credits

MAR 343Direct Marketing

3 credits

MAR 351International Marketing

3 credits

MAR 363Special Events Marketing for Arts, Entertainment and Sports

3 credits

LAW 317Sports and Entertainment Law

3 credits

MAR 394Marketing Internship

0 - 6 credits

MGT 216Venture Initiation and Entrepreneurship

3 credits

MGT 365Managerial Negotiations

3 credits

MGT 371Managing Entertainment Projects

3 credits

LAW 371, MGT 216, MGT 365 and MGT 371 require non Marketing courses as prerequisites.  Consult Schedule Explorer for specific courses.

Total Credit Hours: 15

More Info and Campus Tours

For additional information you can visit the school Web site:

Lubin School of Business

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Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.