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Social Media and Mobile Marketing MS

Degree Requirements

Specialization Courses (18)

Choose 18 credits

MAR 620Consumer and Organization Buying Behavior

3 credits

MAR 643Interactive and Direct Marketing

3 credits

MAR 645Advertising and Sales Promotion

3 credits

MAR 649Digital Marketing

3 credits

MAR 673Customer Intelligence

3 credits

MAR 695Marketing Internship

3 credits

IS 613Database Management Systems

3 credits

Preliminary Skills and Prerequisite Courses (0 - 6)

BUS 043Business Writing

1 credits

MBA 642Marketing Management

3 credits

MBA 646Business Analytics for Decision Making

3 credits

Required Courses (12 credits)

MAR 635Marketing Research

3 credits

MAR 646Social Media and Mobile Marketing Strategies

3 credits

MAR 692QResearch Project

3 credits

MAR 648Foundations of Social and Mobile Technologies

3 credits

OR

IS 676Foundations of Social and Mobile Technologies

3 credits

Total Credit Hours: 30-36

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Lubin School of Business

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Graduate Students

To begin the application process you may either apply online or download our application for graduate admission. Follow all steps on the Graduate Admissions website and submit your application.

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Pace admits students of any race, color, and national or ethnic origin.