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ART 297S Topic: Art and Public Relations

Course Description: The course will focus on a hypothetical exhibition at a medium-sized, well-established art museum in New York City, with a full-time media relations manager. An important loan exhibition will be planned that will evolve over a three-period, and will then travel to another major (European) institution. Students will work together in a seminar format, assuming various roles in the collaborative process of planning and realizing publicity for the exhibition. For the final oral presentations and a corresponding term paper, each student will assume the role of one particular collaborator. Although there are no prerequisites for the course, it is desirable for the student to have taken or to be currently enrolled in ART 102, ART 103, or some other art history course at Pace University. A prior course in public relations is also desirable but not required.


3 credits