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DPS 840 Doctoral Foundation Seminar in Marketing

Prerequisite: Admission into the Doctoral Program.

Course Description: Examines the contemporary issues in the field of marketing from historic, academic, and professional perspectives. Develops ability to critically evaluate published research in marketing from these perspectives. Explores leading research streams in marketing and demonstrates how research on contemporary issues contributes to the theory of marketing.

Course Rotation: NYC: Spring.

Credits

3 credits