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MAR 321 Fundamentals of Advertising and Promotion

Course Description: Introductory course designed to explore in detail the role of advertising and sales promotion in marketing programs. Subject areas treated include the strategy of advertising campaigns, planning and executing advertising programs and evaluating results.

Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.


3 credits


Pre-requisite for MAR 321 ( Course : MAR 250 . Minimum Grade of D. )