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MAR 322 Marketing Research

Prerequisite: MAR 250, MAT 117 or MAT 134 or MAT 234, and junior standing.

Course Description: Basic research concepts and practices applied in solving marketing problems are developed. Particular attention is devoted to identifying marketing problem areas; formulating the research design, selecting sources of data, collecting data, sampling, constructing questionnaires, and processing and reporting the information.

Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.


3 credits


Pre-requisite for MAR 322 ( Course : MAR 250 . Minimum Grade of D. ) and (Course : MAT 117 . Minimum Grade of D. )