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MAR 331 Managerial Marketing

Course Description: Managerial and operational problems involved in planning, organizing, operating and controlling a business firm's total marketing program are analyzed. Using the case study approach, emphasis is placed on considerations necessary for sound marketing-management decisions in product development, pricing, demand creation, and channel selection activities of the firm.

Course Rotation: Fall on the New York campus; Spring on even years on the Pleasantville campus.

Credits

3 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D or MAT 104 Minimum Grade of D or MAR 104 Minimum Grade of D