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MAR 342 Public Relations

Not open to Students who have completed MAR 342A.

Course Description: A foundation course dealing with the theory of communications, the concepts, and practice of public opinion, research, and the place of public relations in the corporate organization. Methods, tools, and techniques used in maintaining effective relations with customers are analyzed.

Course Rotation: NYC: Fall. PLV: TBA.

Credits

3 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D