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MAR 342A Public Relations and Advertising

Open only to students enrolled in the Online Accelerated Bachelor's Degree Completion Program. Permission of Director required. Contact Janet Kirtman at for further registration information.
NOTE: This course can be taken in place of MAR 342 in the Marketing major. Not open to students who have completed MAR 342.
Prerequisite: MAR 250 and Junior Standing for Lubin Majors only.

Course Description: This course examines approaches to developing, evaluating, and managing public relations and advertising strategies. The course structure follows that of the development of a public relations and advertising campaign.
Course Rotation: NYC and PLV: WWW


4 credits


MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D