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MAR 342A Public Relations and Advertising

Open only to students enrolled in the Online Accelerated Bachelor's Degree Completion Program. Permission of Director required. Contact Janet Kirtman at jkirtman@pace.edu for further registration information.
NOTE: This course can be taken in place of MAR 342 in the Marketing major. Not open to students who have completed MAR 342.
Prerequisite: MAR 250 and Junior Standing for Lubin Majors only.

Course Description: This course examines approaches to developing, evaluating, and managing public relations and advertising strategies. The course structure follows that of the development of a public relations and advertising campaign.
Course Rotation: NYC and PLV: WWW

Credits

4 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D