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MAR 343 Direct Marketing

Course Description: This course is designed to produce an understanding of the purposes and techniques of direct marketing with emphasis on direct mail to aid communication, advertising, selling and solicitation. Creation of direct marketing strategy will be stressed.

Course Rotation: NYC: Fall. PLV: Spring - Odd years.

Credits

3 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D