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MAR 344 Customer Relationship Management

Prerequisite: MAR 250 and junior standing.

Course Description: This course focuses on customer relationship management (CRM) and the customer-driven, market-based management practices that enable a business to attract, satisfy, and retain customers profitably. CRM focuses on keeping customers and improving customer relationships rather than acquiring new customers. Students will learn to properly use CRM to more accurately evaluate the market place, competitors and their positioning, and determine the lifetime value of the customer.

Course Rotation: NYC: Fall. PLV: Spring.

Credits

3 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D