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MAR 345 Media Planning and Buying

Prerequisite: MAR 321 and junior standing.

Course Description: Principles of media planning and buying are studied. This includes the formulation of media objectives, strategies, tactics, budgets, and schedules. All major media alternatives (e.g. prints, broadcasts, interactive) will be employ to support an annual integrated marketing communications program.

Course Rotation: NYC :Fall, Spring and Summer . PLV: Fall


3 credits


MAR 211 Minimum Grade of D or MAR 321 Minimum Grade of D