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MAR 348 Advertising Team Workshop II

Students must fulfill the prerequisites and get permission from the Marketing Department Undergraduate Program Chair. MAR 250 may be waived for non-Business majors.

Course Description: A continuation of MAR 346, students work together as part of the Pace Ad team to plan and execute a complete advertising campaign for a major client as specified in the campaign brief supplied as part of the AAF National Student Advertising Competition. Operating like an advertising agency, the team is responsible under the guidance of a faculty advisor for formulating an advertising plan, designing creative media materials and presenting the campaign in the eastern regional division of the AAF National Student Advertising competition.

Course Rotation: Spring.

Credits

3 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D