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MAR 349 Strategic Internet Marketing

Prerequisite: MAR 250 and junior standing. Not open to students who have taken MAR 349A.

Course Description: This course focuses on the Web as a new advertising medium and distribution channel and on the use of technology to create Web pages and presentations. Students learn how to develop Web site proposals for marketing on the Web, while learning the software to execute a plan and give effective presentations.

Course Rotation: NYC: Spring. PLV: Fall.

Credits

3 credits

Prerequisite

MAR 250 Minimum Grade of D