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MAR 351 International Marketing

Course Description: Basic marketing concepts as they relate to the field of international marketing are explored in depth. Specific consideration is given to the significance of global marketing; government regulations; organizational structure of export-import enterprise; product, price, promotion, and credit policies and methods.

Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.

Credits

3 credits

Prerequisite

MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D