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MAR 362 Retail Buying and Visual Merchandising

Course Description: This course provides an introduction to retailing and specifically buying and visual merchandising, as well as, the financial, managerial, and organizational structure of varied retailing organizations. The focus of the course is the development of a retailing/merchandising plan. Students will !earn to integrate retailing, merchandising and fashion marketing concepts, practices, and applications. Emphasis will be placed on retail buying and visual merchandising. Lecture and case studies are employed to facilitate student’s analysis of merchandise and store positioning, brand imagery, target marketing, and segmentation of merchandise. Course Rotation: Spring

Credits

3 credits

Prerequisite

MAR 250 Minimum Grade of D