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MAR 363 Special Events Marketing for Arts, Entertainment and Sports

Course Description:This course takes a professional and managerial approach to the study of special events marketing. A full marketing plan is developed for an assigned subject. The course will focus on such topics such as understanding the arts, entertainment and sports industries creating and maintaining an identity in the marketplace, developing a target market strategy and sustaining a fan/subscriber/patron base, setting product and venue strategies, dealing with the media, forming community and sponsor relationships, making pricing decisions and weighing legal and ethical issues.
Course Rotation:NY;PLV:Spring

Credits

3 credits

Prerequisite

MAR 250 Minimum Grade of D