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MAR 396C Special Topics: Sports Marketing

Course Description:The purpose of this course is to provide an overview of various aspects of sports marketing. This course is intended to examine the world of sports business from a strategic marketing perspective. The course will look at sports at the professional and collegiate levels focusing upon the role marketing plays in planning and decision making in attracting customers (fans and sponsors). Topics include sport branding, sport sponsorship and marketing; media involvement; licensing; ROI of investment in sports; advertising, merchandising, and distribution of sporting goods, among others. Case studies will be used to apply various concepts related to sports marketing to real situations. Students will have the opportunity to learn firsthand about the field of sports marketing from guest speakers.
Course Rotation: PLV;Spring


3 credits


MAR 250 Minimum Grade of C