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MAR 396I Topic: Fashion Marketing

Prerequisite: Listed prerequisite and junior standing.

Course Description: This upper-division marketing course is intended to introduce students to the world of global fashion from a strategic marketing perspective. In this course students are introduced to core marketing activities surrounding the world of fashion. These activities include but are not limited to market segmentation, market research, consumer motivation, product strategy, pricing, promotions and retail distribution. Further, marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers will be explored. A global perspective of fashion marketing will also be integrated throughout the course, given the development of fashion products from concept to consumer is sourced from multiple countries worldwide today.

Course Rotation: Online: Spring


3 credits


MAR 250 Min Grade D