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MAR 431 New Product Development

Prerequisite: MAR 250 and senior standing.

Course Description: This course covers the major phases of new product introduction in today's market. The Planning Stage: setting objectives, searching markets, idea development, and screening. The Development Stage: development of product, communication, prototype brand. Evaluation Stage: pre-testing, market testing. Emphasis is on factors leading to success and why many new products fail.

Course Rotation: NYC: Spring. PLV: Fall.


3 credits


MAR 200 Minimum Grade of D or MAR 250 Minimum Grade of D