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MAR 445 Advertising and Communications Strategy

Not open to students who have completed or plan to take MAR 348.

Course Description: A comprehensive workshop course in which students simulate the activities of a professional ad agency. Students conceive, produce, and integrate all the components necessary for an advertising campaign for a new or current product or service. The course provides practical advanced training in research, planning and budgeting as well as the creative and media functions of advertising agencies.

Course Rotation: NYC: Fall and Spring; PLV: Spring.

Credits

3 credits

Prerequisite

MAR 321 Minimum Grade of D and MAR 345 Minimum Grade of D