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MAR 495 Business Honors Program Senior Thesis in Marketing

Prerequisite: MAR 322 and senior standing in the Marketing Program and approval of Director or Associate Director of Business Honors Program.

Course Description: The Business Honors Program (BHP) provides students with the unique opportunity to pursue advanced study of a topic in their major area under the direction of a faculty mentor. The focus of the project can be either scholarship (research) or leadership (application) oriented. It should address an important and/or current issue in the discipline while allowing the student flexibility for the manifestation of his or her unique interests and objectives. Successful completion of the senior thesis is required of all BHP students. The outcome of the project will be a written report and presentation. Abstracts of completed projects will be published in appropriate outlets.

Course Rotation: Fall and Spring.

Credits

3 credits

Prerequisite

MAR 322 Minimum Grade of D