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MAR 499 Advanced Marketing Management

Course Description: This capstone course focuses on the integration of marketing management concepts. Experiential exercises are employed to provide students with opportunities to develop skills in the evaluation, diagnosis, and formulation of marketing strategies and tactics. Case studies and an advanced marketing simulation exercise are significant components of this course. This course should be taken in the final semester of study in the marketing major.

Course Rotation: NYC: Fall, Spring, and Summer. PLV: Fall and Spring.


3 credits


Pre-requisite for MAR 499 ( Course : FIN 260 . Minimum Grade of D. ) and (Course : MAR 322 . Minimum Grade of D. )