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MAR 654 Marketing of Services

Course Description: Examines the role of service marketing in the economy. Discusses requirements of successful service marketing and obstacles encountered. The importance of understanding consumer expectations and perceptions is emphasized. Through conceptual review and case study analysis, students develop a business plan for a services marketing operation.

Students who receive credit for this course may not receive credit for MAR 655.

Credits

3 credits

Prerequisite

MBA 622 Minimum Grade of B