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MAR 658 Entrepreneurial Marketing

Course Description: Covers the role of the product, price, place and promotion in a new venture. Examines creative marketing in a limited resource environment. Considers the fine art of guerrilla marketing tactics, the application of marketing concepts in a start-up situation, the issues, challenges and rewards of teamwork in a new venture setting. Students get hands-on experience developing a marketing plan for a small venture in a competitive environment. Includes an in-class competition.

Credits

3 credits

Prerequisite

BUS 507 Minimum Grade of C or MBA 622 Minimum Grade of C or MBA 642 Minimum Grade of C