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MAR 680 Seminar in Marketing

Course Description: In-depth coverage of issues, emerging practices and problems facing marketing executives, researchers and decision makers. Topics presented are at the department's discretion and can vary from semester to semester. Representative topics include: pricing, brand management, direct marketing, retailing, telemarketing, specialty advertising, marketing ethics, consumer socialization, motivation theory and marketing models.


3 credits


MBA 622 Minimum Grade of B or MBA 642 Minimum Grade of B