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MAR 680J Seminar: Japanese Approaches to Marketing and Management

Course Description: The objective of this course is to develop an understanding of international business and management, to understand world-class management practices and characteristics, and to assess the impact of future trends of international management on the global economy. In addition to the text, key topics to be discussed include: Japanese Management System; Corporate Groups; Total Quality Management (TQM); Kaizen; Just in Time; and Marketing in Japan.


3 credits


Pre-requisite for MAR 645 ( Course : MBA 642 . Minimum Grade of C. )