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MAR 680M Seminar: Analysis for Marketing Decisions

Course Description: Today's marketing manager is faced with large amounts of information and an ever increasing need to make accurate decisions. The purpose of this course is to integrate a wide array of analytical techniques to make better marketing decisions in areas such as segmentation and targeting, new product development, advertising, and pricing.

Course Rotation: TBA.

Credits

3 credits

Prerequisite

BUS 507 Min Grade C or MBA 622 Min Grade C or MBA 642 Min Grade C