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MAR 680S Seminar: Sports Marketing

Course Description:This course is designed to provide the sport manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge and understanding of sport marketing and sponsorship for educational, recreational, and professional settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behavior, research tools, corporate sponsorship, and evaluation of sport marketing programs. The components of the course include developing products, utilizing sponsorships, special events, fund raising, public relations, promotions, and utilizing radio and television networking. Examines the major marketing issues facing the sport industry. Topics include: history of sport marketing, sport consumer behavior, marketing research tools, corporate sponsorship, and evaluation of sport marketing programs. Students learn to develop products and how to utilize sponsorships, special events, fund raising, public relations, promotions, and media.

Credits

3 credits

Prerequisite

BUS 507 Minimum Grade of B or MBA 622 Minimum Grade of B