main navigation
my pace

800

MAR 831 Doctoral Concentration Seminar in Consumer Research

Course Description:Develops a rigorous foundation in the major theoretical and empirical contributions and methodological approaches to consumer behavior. Explores topics like attitude formation, categorization, inference making, consumer knowledge and memory, decision-making and choice, post-purchase processes, and contextual factors that affect consumer behavior. Evaluates methodological approaches and analytical techniques commonly used in consumer research. Emphasizes critical evaluation and creative extension published research. Provides partial preparation for doctoral comprehensive examination in marketing.
Course Rotation:Fall;NY

3 credits

Prerequisites

DPS 840 Min Grade B and (DPS 875 Min Grade B or DPS 876 Min Grade B)

MAR 832 Doctoral Concentration Seminar in Marketing Management

Prerequisite: MAR 620, MAR 635, DPS 840, and opne additional advanced graduate course in marketing.

Course Description: Develops a rigorous foundation in the major conceptual and empirical contributions to marketing management. Examines theories, concepts, and techniques used in marketing management. Explores traditional topics like pricing, communications, and distribution as well as contemporary topics like eCommerce, social media, and social responsibility. Emphasizes critical evaluation and creative extension published research in marketing management. Provides partial preparation for doctoral comprehensive examination in marketing.

3 credits

Prerequisites

MAR 620 Min Grade C and MAR 635 Min Grade C and DPS 840 Min Grade C