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MAR 831 Doctoral Concentration Seminar in Consumer Research

Course Description:Develops a rigorous foundation in the major theoretical and empirical contributions and methodological approaches to consumer behavior. Explores topics like attitude formation, categorization, inference making, consumer knowledge and memory, decision-making and choice, post-purchase processes, and contextual factors that affect consumer behavior. Evaluates methodological approaches and analytical techniques commonly used in consumer research. Emphasizes critical evaluation and creative extension published research. Provides partial preparation for doctoral comprehensive examination in marketing.
Course Rotation:Fall;NY

Credits

3 credits

Prerequisite

DPS 840 Min Grade B and (DPS 875 Min Grade B or DPS 876 Min Grade B)