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MBA 622 Marketing and Electronic Business

Course Description: Explains fundamental concepts of marketing in the context of rapidly changing domestic and global environments. Topics include the marketing environment, marketing strategy, marketing ethics, the firm's marketing mix, and all other aspects of marketing management. Emphasis will be placed on both product and service enterprises. Lectures, case studies and group discussion will be used to apply marketing concepts. Online exercises will be used throughout the course to emphasize the electronic commerce component of the course.


3 credits