main navigation
my pace

MGT 396W Topic: Cruise Industry Management

Course Description: In depth assessment of the management of the global cruise industry and its impact on the tourism industry. Students will develop a business plan that considers the management, marketing, organizational structure, operations, regulations, financial issues and sustainability of this global industry. Students will also explore the environmental, economic and cultural/social impacts of the cruise industry.

Course Rotation: NY: Spring.

Credits

3 credits

Prerequisite

MGT 205 Min Grade D or MGT 250 Min Grade D