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PAA 614 Strategic Planning and Marketing

Course Description: This course examines basic concepts in strategic planning and marketing with special emphasis on the organization and management of the strategic planning process, marketing decision models, and techniques for the promotion of services to the public. Discussion of the ethical issues surrounding marketing is included. Required of all students with a specialization in planning and evaluation or nonprofit financial management.

Credits

3 credits

Prerequisite

PAA 601 Minimum Grade of B and PAA 602 Minimum Grade of B and PAA 603 Minimum Grade of B and PAA 604 Minimum Grade of B and PAA 606 Minimum Grade of B