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MAR 635 Business Research and Survey Methodology

Course Description: Examines the use of research as a tool for decision-making. Topics include: defining information needs, value of information, scientific method, exploratory research, questionnaire construction, sample design, field work, editing, tabulation, report writing and presentation.

Credits

3 credits

Prerequisite

Pre-requisite for MAR 635 ( Course : MBA 646 . Minimum Grade of C. ) or (Course : MBA 628 . Minimum Grade of C. ) and (Course : MBA 642 . Minimum Grade of C. ) or (Course : MBA 622 . Minimum Grade of C. ) or (Course : BUS 507 . Minimum Grade of C. )