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MAR 645 Advertising and Sales Promotion

Course Description: Applies advertising and sales promotion, the most visible elements of the promotion function, to achievement of marketing management objectives. Topics include: objectives, targets, budgets, media, themes, measurement and research. Students are required to prepare promotion plans for existing or new products or services.


3 credits


Pre-requisite for MAR 645 ( Course : MBA 642 . Minimum Grade of C. )