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MGT 637 Competitive Business Strategy

Prerequisite: Completion of all foundation core courses.

Course Description: Develops a framework for assessing the strategic competitive position and future performance prospects of a business within and industry environment. Provides and applies related practical techniques to analyzing a variety of business situations and selecting appropriate strategic responses for firm confronting them. Builds on the theories of strategic management and industrial organization to prepare line managers and staff planners to make more effective strategic decisions.


3 credits