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Marketing Major, BBA- Global Marketing Management Concentration

The Global Marketing Management Concentration provides students a solid foundation in managerial marketing. This concentration gives students the skills and knowledge to pursue careers in digital and traditional marketing areas such as interactive and direct marketing, special event planning, product and brand management, product planning and development, merchandising, professional selling and sales management, marketing research, customer relationship management, and services marketing.

Requirements

University Core (53 Credits)

Lubin majors are required to complete the Foundation Requirements outlined on p. including MAT 104, and CIS 101 or TS 105. The four courses (13 credits)  required as part of  the Lubin Foundation Requirement in Quantitative Reasoning are applied to the University Core Areas of Knowledge ( AOK) requirement as an  In-depth Sequence in Quantitative Reasoning, and MAT 117 satisfies one course in AOK- HSN ( AOK5). Therefore, Lubin majors are required to complete only one course from each of the four Areas of Knowledge.

Lubin Foundation Requirement in Quantitative Reasoning (13 Credits)

The Lubin Foundation Requirement in Quantitative Reasoning is made up of the four courses (13 credits) in mathematics and economics listed below. All courses are applied to University Core as indicated above.

ECO 105Principles of Economics: Macroeconomics

3 credits

ECO 106Principles of Economics: Microeconomics

3 credits

MAT 117Elementary Statistics

4 credits

One Elective Course in Mathematics or Economics

3 Credits

Business Core (29 Credits)

BUS 101Contemporary Business Practice

3 credits

ACC 203Financial Accounting

4 credits

ACC 204Managerial Accounting

4 credits

FIN 260Financial Management

3 credits

LAW 150Business Law I

3 credits

MAR 201Principles of Marketing

3 credits

MGT 150Managerial and Organizational Concepts

3 credits

MGT 226Business Analytics

3 credits

MGT 490Business Strategy

3 credits

(See Business Core Requirements for more details.)

Major Requirements (24 Credits)

Marketing Core (9 Credits)

MAR 201Principles of Marketing

3 credits

MAR 222Marketing Research

3 credits

MAR 499Advanced Marketing Management

3 credits

(MAR 201 (3 credit) is applied toward the Business Core).

Global Marketing Management Concentration (18 Credits)

Required Concentration Courses (9 Credits)

MAR 331Managerial Marketing

3 credits

MAR 332Selling and Sales Management

3 credits

Choose ONE of the following two courses:
MAR 221Fundamentals of Advertising and Promotion

3 credits

MAR 223Consumer Behavior

3 credits

Required International Marketing Course (3 Credits)

Select ONE course from the following:

MAR 351International Marketing

3 credits

MAR 352International Advertising and Promotion

3 credits

MAR 356International Marketing Field Study

3 credits

MAR 357International Field Study New York Metro Area

3 credits

MAR 459International Marketing Seminar

3 credits

Elective Concentration Courses (6 Credits)

Select any TWO other Marketing courses.

Open Electives (22 Credits)

Includes UNV 101 (1 credit) for first-year students.

Total Credit Hours: 128

More Info and Campus Tours

For additional information you can visit the school Web site:

Lubin School of Business

Sign up for a campus tour:

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Visit the Pleasantville campus

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Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.